Five themes for new color trends AW26_27
PRIMAL ROUGHNESS
The color palette of “Primal Roughness” is inspired by cold and organic tones, dominated by a patina of mineral gray that gives depth and a sense of lived-in.
Must-have: Misted Morn
NOT ORDINARY
The primary shades of yellow, blue and red dominate the scene, but are presented in fresher and less saturated versions, creating a lively but never aggressive contrast.
Must-have: Dusky Citron
HUMANTECH
The color palette of “Human Tech” evokes a sensorial world that combines the refinement of technology with the poetry of nature. The shades start from neutrals that blend with beige tones and delicate skin tones, recreating a harmony of soft and intimate colors.
Must-have: Ecru
DARK POEM
The color palette explores a sensorial world of strong contrasts, where deep and mysterious hues alternate with brighter shades. The dominant tones are those of the darkest night where black becomes a means to tell the depth of darkness, but also the starting point for the exploration of the most enigmatic colors: midnight blue, deep purple and olive green.
Must-have: Gulf Coast
PRESERVE
Warm browns and dark and painterly reds dominate, recalling the richness of history and classical art, instilling a sense of depth and authenticity. However, the innovative element of the palette lies in the more vivid touches of color that bring freshness and modernity.
Must-have: Decadent chocolate